Wes Evans – Video Ad Mini-Course

Wes Evans – Video Ad Mini-Course

A crash-course in writing, shooting, and editing a video ad!

Gear overview:

Smartphone + video app $4 for iPhone, $0 for Android
Tripod $24 & Phone clip $8
Rode Smartlav+ $68 & Extension cable $9
Video editing software – we’ll be using Camtasia, but any software you’re familiar with will work just fine.

(Detailed walkthrough included.)

Your Instructor

Wes Evans

Hi, I’m an Austin-based filmmaker for Icarus Burning Productions. With clients including The University of Texas, Tastemade, Livestrong.com, eHow, smaller local businesses, and more, I’ve learned a lot from the wide variety of styles that each project required. Throw in short films, music videos, animations, and other passion projects and I have racked up a fun amount of knowhow that I’m thrilled to help others learn!

So, stick around and let’s figure out how to make your project go from “thing I want to do” to “thing I did”.

Course Curriculum

Intro & Overview

Let’s do something cool. (2:48)

Writing the script

Write the script (template included)

Setting up gear, phone apps, and camera settings

Gear List

iPhone Camera App Walkthrough (8:00)

Android Camera App Walkthrough (4:43)

Setting up your Tripod, Smartphone Camera, and Rode SmartLav+ (4:13)

Setting up your LED Light & Umbrella (5:22)

Finding your frame!

Daylight Scouting (23:03)

Nighttime Scouting (9:23)

Cleaning up your frame (15:44)

Final Setup (1:11)

Record! (And performance tips)

Recording Tips! (Focus, clothing choices, mic placement, eye contact, and more.) (14:24)

Performance (7:38)

Editing

Android: Transferring video (1:50)

iPhone: Transferring video (1:24)

Editing in Camtasia (12:48)

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PLEASE CHECK ALL CONTENTS OF THE COURSE BELOW!