Minidegree program: Digital Analytics

Google Analytics For beginners

Google is the best tool to get you from zero to a lot of success. Analytics
Analytic audit

To ensure that you are reporting accurately and collecting the right data, an analytics audit should be performed. This technical guide will help you identify and fix problems in GA that could drastically affect your data.
Analytical tools to locate conversion opportunities

Google conversion opportunity identification Analytics.
Google Intermediate Analytics
Intermediate Google Analytics

Google provides expert-level marketing insights Analytics
2
Presenting data
3
Google Tag Manager
4
Attribution
Instructors of the highest caliber

Is this program right?

It’s ideal for

Marketing generalists / full-stack marketers
Individuals who are interested in joining growth teams
UX people who work with data are looking to become better.
Conversion optimization professionals who are looking to improve their analytics skills

You can use the skills you learn in any industry, whether you are working in ecommerce or SaaS.

The program is intended to help participants progress from novice to expert level. It helps to be naturally analytical as well as have technical skills. Analytics and curiosity are essential.

You don’t need to be able to write javascript code, but tech skills will help you be a better analyst – so we do recommend you learn javascript down the line. Codeacademy offers great courses for free.
What is the time it will take to finish this program?

This is entirely up to you – it’s how many hours per week you can put in. It might take around 8 months to complete if you only have 2-4 hours per week for learning. It will take you around 2 months to complete if you can manage 10-15 hours per week.
You can show off your new skills with a certificate

Take video lessons and practice using resources such as spreadsheets or checklists to pass the certification exam.

Pass the final exam to become a CXL Certified Digital Analytics Specialist.

CXL Institute has been approved to offer LinkedIn education

Your education, certificates and badges can be added to your profile in the Education section.
How to Find CXL Institute On LinkedIn

Register for CXL Institute to get access to

50+ courses on data-driven marketing (full list available here)
Five Minidegrees that will give you advanced skills
Talk recordings of world-class practitioners at CXL Live or Elite Camp

The CXL Institute guarantees:

You get a guaranteed return on your time or your money back
These lessons can be immediately applied to improve your results.