Rahul Abhyankar – Product Management Fundamentals (nstitute of Product Leadership 2020)

Learn the relevant skills to get into the hottest role in tech today!

The most comprehensive and easy-to-understand introduction to Product Management, led by a senior product practitioner. Supplemented by quizzes, resources and a course completion certificate.

What will you learn?

• Get a sound introduction to the world of products
• Understand value and the value management journey that is critical to the lifecycle of all products
• Understand the Adaptive Productizing Process, a leading framework for product innovation
• Learn the nuances and career track of the Product Manager role.

Pre-requisites

No pre-requisites, although experience with working in product or services companies in engineering/project management/program management roles is recommended.

Description

A recent news article calls the Product Manager the 4th most important role in a company today, making product management one of the hottest jobs in the market. However, most people are unaware of what exactly a Product Manager does. Does the role require technical skills or business skills? And what is it about the role that demands extreme empathy with the customer?

This e-learning course by the Institute of Product Leadership is a foundational course that demystifies the role. Starting from the very basics of “What is a product?”, the course curriculum introduces students to the productizing process and the skills and frameworks such as Market Analysis, Strategic Planning, Product Planning, Go to Market and Sales Enablement required to design, launch and nurture a product. Students will also be introduced to the role and career path of a Product Manager and the business, technology and customer contexts a person needs to master to become a good Product Manager.

Although no prior knowledge is required, an appreciation or hands-on experience of how product and services companies operate is helpful.