Digital Marketer – Digital Marketing Mastery 2022
Digital Marketer – Digital Marketing Mastery 2022
Digital Marketer’s “Digital Marketing Mastery 2022” is a comprehensive course that covers the latest strategies and tools in digital marketing. It includes modules on content marketing, social media management, email marketing, SEO, and paid advertising. The course is designed to provide up-to-date knowledge and practical skills to help marketers effectively build, manage, and optimize digital marketing campaigns to drive business growth and achieve measurable results.
Course Details
Module 1
Core Concepts of Digital Marketing
Learn the role of digital marketing and how to leverage it in today’s business world.
- The Goal
- Traditional v. Digital
- Role of Digital Marketing
- Critical Disciplines
- 3 Tools for Modern Marketers
- B2B v B2C
Module 2
Knowing Your Customer
Build out a Core Message Canvas and Customer Avatar Canvas and finally get clear on who you’re selling to.
- Knowing Your Customer
- Customer Avatar Canvas
- Customer Before & After
- Building Your Before & After
- Before & After in Action
- Core Message Canvas
Module 3
Customer Value Journey
Discover the steps in your marketing plan that seamlessly moves a person from lead, to paying customer, to raving fan.
- Mapping The Customer Value Journey
- Awareness
- Engagement
- Subscribe
- Convert
- Excite
- Ascend
- Advocate
- Promote
- Optimizing Your Value Journey
- Call To Action
Module 4
Content Marketing
Learn which types of content to use to attract your audience and leverage content marketing strategies to grow your business.
- Content Marketing: Introduction
- What is Content Marketing?
- You Are Here
- Voice
- Content Strategy
- Content Options
- Monetize Content
- Content Marketing KPIs
- Content Tools
- Call To Action
- Copywriting: Introduction
- Content Writing v. Copywriting
Module 5
Social Media
Gain a basic, clear understanding of how to use social media to build real relationships with your audience.
- Social Media: Introduction
- You Are Here
- Social Channels
- Targeting Your Audience
- Creating Content
- Social Media KPIs
- Goals of Social Media
- Brand Management
- Call To Action
Module 6
Digital Advertising
Dive into paid traffic strategies, landing pages, copy and ad design elements, and how these functions work together to bring prospects to your pages.
- Digital Advertising: Introduction
- You Are Here
- Paid Traffic: Overview
- Why Use Paid Traffic?
- Landscape Overview
- Planning
- Creative: The 3 Core Elements
- Budgeting
- The 3 Pillars of Paid Media
- Optimizing Your Paid Media
- Reporting
- Paid Advertising Wrap-Up
- Call To Action
- Data & Optimization/Landing Pages: Introduction
- Landing Pages
- Landing Page Copywriting
- Design Elements: Introduction
- Design Goals
- Ad Creatives
- Design Resources
- Call To Action
Module 7
Search Marketing
Use SEO strategies to generate better rankings on search engines, and free organic traffic to your site.
- Search Marketing: Introduction
- You Are Here
- What is SEO?
- Technical SEO
- On-Page SEO
- Off-Page SEO
- SEO KPIs
- Call To Action
Module 8
Email Marketing
Learn how to create email campaigns that get opened, get clicked, and convert passive list subscribers into active customers.
- Email Marketing: Introduction
- You Are Here
- Tools & Tactics
- List Hygiene
- Actionable Metrics & KPIs
- High-Value Segmentation
- Broadcast v. Follow-up
- Call to Action
- Email Copy
- Elements of Email Copy
- Call to Action: Using Social Media to Practice Copywriting
Module 9
Community Management
Go in depth into how to build a thriving online community that positively impacts your business’ bottom line.
- Community Management: Introduction
- You Are Here
- Why Communities?
- Creating Your Community
- Launching Your Community
- Sense of Community
- Community Metrics
- Call To Action
Module 10
Data & Optimization
Discover the data and optimization tactics to find which marketing techniques work best for your business and customers.
- You Are Here
- Data Purpose
- Lagging vs. Leading Metrics
- Top of the Funnel Metrics
- Middle of the Funnel Metrics
- Bottom of the Funnel Metrics
- Optimizing Using Data
- Identification
- User Research
- Hypothesis Construction
- Prioritization
- Running & Reporting a Test
- Call To Action
Shipping method
– After making a purchase, you will see a View your order link to the Downloads page. Here you can download all the files related to your order.
– In case the link is broken for any reason, please contact us and we will resend a new download link.
– If you can’t find the download link, please don’t worry about it. This course is usually available and shipped within one day
– The course you purchased will have lifetime access
– Our support staff is the best by far! Please contact us at email: [email protected] and we will be happy to help!