Digital Marketer – Digital Marketing Mastery 2022

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Digital Marketer – Digital Marketing Mastery 2022

Digital Marketer’s “Digital Marketing Mastery 2022” is a comprehensive course that covers the latest strategies and tools in digital marketing. It includes modules on content marketing, social media management, email marketing, SEO, and paid advertising. The course is designed to provide up-to-date knowledge and practical skills to help marketers effectively build, manage, and optimize digital marketing campaigns to drive business growth and achieve measurable results.

Course Details

The Digital Marketing Mastery Course is the most comprehensive digital marketing training in the industry. In this 16-hour course, you’ll learn the foundation of DigitalMarketer’s curriculum and get certified as a Digital Marketing Specialist.

Module 1

Core Concepts of Digital Marketing

Learn the role of digital marketing and how to leverage it in today’s business world.

  1. The Goal
  2. Traditional v. Digital
  3. Role of Digital Marketing
  4. Critical Disciplines
  5. 3 Tools for Modern Marketers
  6. B2B v B2C

Module 2

Knowing Your Customer

Build out a Core Message Canvas and Customer Avatar Canvas and finally get clear on who you’re selling to.

  1. Knowing Your Customer
  2. Customer Avatar Canvas
  3. Customer Before & After
  4. Building Your Before & After
  5. Before & After in Action
  6. Core Message Canvas

Module 3

Customer Value Journey

Discover the steps in your marketing plan that seamlessly moves a person from lead, to paying customer, to raving fan.

  1. Mapping The Customer Value Journey
  2. Awareness
  3. Engagement
  4. Subscribe
  5. Convert
  6. Excite
  7. Ascend
  8. Advocate
  9. Promote
  10. Optimizing Your Value Journey
  11. Call To Action

Module 4

Content Marketing

Learn which types of content to use to attract your audience and leverage content marketing strategies to grow your business.

  1. Content Marketing: Introduction
  2. What is Content Marketing?
  3. You Are Here
  4. Voice
  5. Content Strategy
  6. Content Options
  7. Monetize Content
  8. Content Marketing KPIs
  9. Content Tools
  10. Call To Action
  11. Copywriting: Introduction
  12. Content Writing v. Copywriting

Module 5

Social Media

Gain a basic, clear understanding of how to use social media to build real relationships with your audience.

  1. Social Media: Introduction
  2. You Are Here
  3. Social Channels
  4. Targeting Your Audience
  5. Creating Content
  6. Social Media KPIs
  7. Goals of Social Media
  8. Brand Management
  9. Call To Action

Module 6

Digital Advertising

Dive into paid traffic strategies, landing pages, copy and ad design elements, and how these functions work together to bring prospects to your pages.

  1. Digital Advertising: Introduction
  2. You Are Here
  3. Paid Traffic: Overview
  4. Why Use Paid Traffic?
  5. Landscape Overview
  6. Planning
  7. Creative: The 3 Core Elements
  8. Budgeting
  9. The 3 Pillars of Paid Media
  10. Optimizing Your Paid Media
  11. Reporting
  12. Paid Advertising Wrap-Up
  13. Call To Action
  14. Data & Optimization/Landing Pages: Introduction
  15. Landing Pages
  16. Landing Page Copywriting
  17. Design Elements: Introduction
  18. Design Goals
  19. Ad Creatives
  20. Design Resources
  21. Call To Action

Module 7

Search Marketing

Use SEO strategies to generate better rankings on search engines, and free organic traffic to your site.

  1. Search Marketing: Introduction
  2. You Are Here
  3. What is SEO?
  4. Technical SEO
  5. On-Page SEO
  6. Off-Page SEO
  7. SEO KPIs
  8. Call To Action

Module 8

Email Marketing

Learn how to create email campaigns that get opened, get clicked, and convert passive list subscribers into active customers.

  1. Email Marketing: Introduction
  2. You Are Here
  3. Tools & Tactics
  4. List Hygiene
  5. Actionable Metrics & KPIs
  6. High-Value Segmentation
  7. Broadcast v. Follow-up
  8. Call to Action
  9. Email Copy
  10. Elements of Email Copy
  11. Call to Action: Using Social Media to Practice Copywriting

Module 9

Community Management

Go in depth into how to build a thriving online community that positively impacts your business’ bottom line.

  1. Community Management: Introduction
  2. You Are Here
  3. Why Communities?
  4. Creating Your Community
  5. Launching Your Community
  6. Sense of Community
  7. Community Metrics
  8. Call To Action

Module 10

Data & Optimization

Discover the data and optimization tactics to find which marketing techniques work best for your business and customers.

  1. You Are Here
  2. Data Purpose
  3. Lagging vs. Leading Metrics
  4. Top of the Funnel Metrics
  5. Middle of the Funnel Metrics
  6. Bottom of the Funnel Metrics
  7. Optimizing Using Data
  8. Identification
  9. User Research
  10. Hypothesis Construction
  11. Prioritization
  12. Running & Reporting a Test
  13. Call To Action

Shipping method

– After making a purchase, you will see a View your order link to the Downloads page. Here you can download all the files related to your order.
– In case the link is broken for any reason, please contact us and we will resend a new download link.
– If you can’t find the download link, please don’t worry about it. This course is usually available and shipped within one day
– The course you purchased will have lifetime access
– Our support staff is the best by far! Please contact us at email: [email protected] and we will be happy to help!