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Become great at Google Tag Manager
By Chris Mercer, analytics and tag management expert
Course length: 7h
Some of the companies that train their teams at CXL Institute:
Google Tag Manager probably isn’t something that keeps you up at night, wondering where you’re falling short skillwise. But if you’re in digital marketing, maybe it should be.
What is a tag manager, anyway?
It’s like a control center for your data. If you’re operating without a control center, you’re not getting all the value out of your data measurement and analysis.
Maybe you’ve even installed Google Tag Manager and started to play around with it, but you realized it wasn’t as intuitive as you first thought. This is common. Thing is, while some of the basics are easy to get down (setting up tags, for instance), the power of Google Tag Manager goes far beyond these things. But even with some preliminary skills, you can do some awesome things with GTM.
Have now created over ten containers for clients and seeing real results when it comes to event tracking and adding conversion pixels.
Wouldn’t it be nice to simplify cross-domain tracking so your data is actually useful? To set up custom events and variables to track on page activity with greater granularity? To allow your marketing team to deploy tags without calling over a developer to help out?
Google Tag Manager solves so many of the most common problem marketers have with analytics.
Playing around by yourself can be valuable, but it’s so much more efficient to watch over an expert’s shoulder as they show you the ins and outs, the most important and powerful use cases, of Google Tag Manager.
“I’d go so far as to say that a [Tag Management System] is practically a prerequisite to managing analytics efficiently, and ultimately to deriving serious value from analytics at all.”
Nick Iyengar in MarTechToday, 2016
Tag management is relatively new in the grand scheme of the digital marketing world. It’s only going to become more and more important to know and master in the years to come, especially if you’re in digital marketing.
Take the time and invest in yourself; your future in marketing may depend on it.
Just when I think I’ve gotten good at Tag Manager, I talk with Mercer and realize there is more power in that tool than I could even imagine. The man is constantly pushing the tool to its limit and has a better handle on the application than anyone I know.
Mercer (as he’s known) is the co-founder of Seriously Simple Marketing and has been helping marketers, marketing teams, and agencies implement and unlock the power of Google Tag Manager since 2013.
He has spoken at conferences around the globe, including Traffic & Conversion, Digital Elite Camp, Performance Marketing Summit and Conversion Conference.
CXL Institute brings you an in-depth online training course led by analytics and tag management expert, Chris Mercer, of Seriously Simple Marketing.
This course will make you effective at using Google Tag Manager to increase your analytics powers at your company.
If you’re on a small team, you’ll be a hero. If you’re a marketer or an analyst at a larger organization, the value you bring to your role will drastically increase.
GTM expert Chris Mercer will pull back the curtain and let you watch over his shoulder as he shows you:
All in all, this course is going to make you a lot of money.
Your Introduction to Google Tag Manager Basics
What is a tag manager and how does it differ from Google Analytics?
Getting to Know GTM: Tags
A tour of tags
Getting to Know GTM: Triggers
A tour of triggers.
Getting to Know GTM: Variables
A tour of variables.
Getting to Know GTM: Data Layer
An introduction to the data layer.
Getting to Know GTM: Organization
Folders, user management basics, and naming conventions.
Getting to Know GTM: Preview Mode
Intro to Preview Mode
Getting to Know GTM: Workflow
Using Workspaces from plan, to build, to preview, to publish and review
Getting Started: Creating Your First Tag
Shows how to setup a GA Pageview tag
Getting Started: Scripts & Pixels
Introduces basic pixels (hotjar, paypal, facebook)
Tracking Engagement: Clicks & Time
Links & Timers
Tracking Engagement: Scroll
Tracking Engagement: YouTube Videos
Data Layer 101: Storing Details
Data Layer 101: Reading Details
Use DVL’s to get information from the Data Layer
Tracking Ecommerce: The Basics
Deep Dive: Cross-Domain Tracking
Deep Dive: Tag Sequencing
Deep Dive: Formatting Variables
How to control variable results
Wrap Up & Resources
Once the course is over, pass a test to get certified.
Add it to your resume, your LinkedIn profile, or just get that well-earned raise.
You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.
This course (and all others – full list here) are included with the CXL Institute subscription.
At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.
Get Download Conversionxl and Chris Mercer – The Fundamentals of Google Tag Manager
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