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Melyssa Griffin – Email List Academy
Melyssa Griffin – Email List Academy
When I ask my 200,000+ subscribers what their main business goal is, I get answers like…
Now, the dollar amount people give varies from “$1,000 a month” all the way up to multiple six figures.
But the sentiment is the same. People want to make money from their blogs and businesses… and they want to change their lives.
And if you’re reading this page, I have a hunch that you’re on the same page.
Well, allow me to let you in on a little secret…
Your email list is your biggest asset as a business owner
Trust me – I went from earning less than $30,000 a year at an exhausting full-time job…
…to a seven-figure business. In just 3 years.
(And it wasn’t because I’m any smarter, more experienced, or harder working than you!)
I was able to grow my business so quickly because I learned a system to grow my email list…
…build a relationship with my subscribers…
…and make sales through email marketing.
I’ll share more about my story in a minute – but first…
I want to get an idea of where you’re at right now.
Any of this sound like you…?
- You’ve been working at this business thing for a minute now, but you’re having trouble growing your email list.
- Or maybe you’re brand new in business, and you’ve heard email is important… but how the heck do you even get started? (Hellooooo tech nightmare!)
- You’ve found some list-building strategies… but either they’re confusing and overwhelming, or you just can’t stay consistent with it (especially since, when you do try them, they don’t seem to work as well as you expected).
- You know you should be sending things to your email list (even if it’s super tiny)… but you’re not sure what to write – and you just can’t seem to find time to sit down and make it a priority.
- You see other people’s blogs and businesses take off as their lists grow… and you wonder, “What are they doing that I’m not???”
Yeah. I get it. I’ve been there.
And I’ve taught thousands of entrepreneurs who’ve been stuck in the same spot.
But guess what?
There’s a way… a customized system… to finally see the list growth you want.
- …Finally hitting the coveted “1,000 subscribers” benchmark and feeling confident launching your first product.
- …No longer feeling like you’re creating content that disappears into thin air…because now you have a list of subscribers who eat up your blog posts and buy your products.
- …No more struggling with social media algorithms – and instead being able to pop into your audience’s inbox whenever you want to.
- …Getting heartfelt responses to the emails you write from people who are obsessed with what you create in the world.
- …Seeing notifications on your phone for new sales that came in from an email you sent to your list.
I know — what ?
How the email-to-income formula works:
The industry average is that 1-3% of your subscribers will buy your product or service.
(Just to keep the math easy, I’m using the average estimate of 2% in the equation above.)
Let’s say you have 1,000 people on your list, and your product costs $300.
1,000 x 2% = 20 buyers
20 buyers x $300 product = $6,000 in sales
Now, what if you have 5,000 subscribers and send an email about that same $300 product?
5,000 x 2% = 100 buyers
100 buyers x $300 product = $30,000 in sales
You can see how exciting this is, right?
Because the more you grow your email list, the more you grow your income, too! This is exactly what I’ve experienced in my own business, and what you can expect to happen in yours.
But here’s what you need to keep in mind:
Not all email lists are created the same.
And to get results like the ones above (or even better!) you need to have a game plan in place to grow your list with the RIGHT people, engage with them in, and send emails that convert.
There is no one-size-fits-all way to grow your email list and master email marketing.
And if you try to grow your email list in a way that’s not aligned with your unique personality type, then you won’t be able to grow your email list as quickly as other people (or at all!).
Ever see those people whose businesses seem to take off over night? THIS is what they know that most people don’t: that the more you lead with your authentic personality (instead of trying to create a business just like everyone else), the more people will resonate with you…causing your business to thrive.
That’s why Email List Academy is different from
every other email marketing course out there…
You’ll start the course by taking my proprietary List-Building Personality Type Quiz to discover the unique way that YOU should grow your email list, based on your natural personality and strengths.
There are 5 types:
Then, throughout the course, you’ll get special step-by-step videos and worksheets specifically for your List-Building Personality Type to show you how to grow your email list in a way that is FUN, effortless, and utilizes your natural skills (instead of forcing you to use strategies that don’t resonate with you).
Email List Academy is a totally customized experience, just for you!
Growing and engaging with your email list works SO much better when you’re using a customized game plan that fits YOU instead of trying to copy strategies that may have worked for someone else, but wouldn’t be the best fit for your personality or skills.
Your list-building strategies should be just as unique as you are.
At this point, you might be wondering…
“But what about Instagram and Facebook?
Can’t I grow my following there instead of through email?”
Not-So-Harsh Truth: You don’t own Instagram or Twitter or Facebook.
Even if you get more followers on Instagram, unless you get those visitors on your email list, you don’t really have control over your business or following. Ouch.
Social media platforms can (and have) changed their policies and algorithms with ZERO notice, making it harder for you to reach the audience you’ve worked your butt off to build. (And I have friends who’ve taken HUGE revenue hits on days where these social media platforms have blackouts, algorithm changes, or close down altogether…remember Vine?!)
Frustrating = Understatement.
But with your email list you control EVERYTHING! And that list isn’t going ANYWHERE. So, even if Instagram changes their site so that only three people ever see your posts, you’ll still have an email list full of dedicated followers who read your emails and buy from your sales funnels.
Of everything you could be focusing on in your biz, your email list gives you the most freedom and control.
And instead of having to churn out brand new content everyday for social media, you can create automated email sequences and have them run on autopilot. You’re still building an engaged community (oftentimes, more engaged!), but in less time.
(I also firmly believe that receiving an email is endlessly more personal than reading an Instagram post.)
Here’s what it boils down to…
You can have hundreds of thousands of followers on social media and STILL be struggling to make ends meet.
But if you have even just 1,000 subscribers on your email list
there’s no reason you wouldn’t be able to make a full-time income.
Your income is directly correlated to how many people are on your list.
And that impacts how much freedom you have. Go on a trip, sleep in until 10am, close up shop early to spend the rest of the day with your kids… whatever freedom looks like to you, your email list will be able to give that to you.
Okay, great. Now the big question is…
How do you GET those subscribers?
In Email List Academy, you’ll get the exact strategies I’ve used and steps I’ve taken to grow my email list to over 200,000 engaged subscribers.
And the best part?
It’s a step-by-step system that gives you the right tasks,
in the right order, on a week-by-week and day-by-day basis.
(Read: not just “a bunch of random, outdated strategies.”)
Because I know that there are a gajillion strategies out there – but if you don’t have a proven GAME PLAN, then you’re almost guaranteed to waste time on the least powerful tactics, or to get confused and slow your growth.
Plus, Email List Academy isn’t JUST an online course — it’s a customized system. You’ll start by taking my proprietary List-Building Personality Quiz to discover your specific List-Building Personality Type. Then, throughout the program, I’ll share specific strategies, tips, and advice just for people with your type!
Gone are the days of “one size fits all” list-building advice. ELA is a truly custom experience, because I believe that when you use strategies that align with your unique personality and strengths, you get FAR better results.
Here’s what I’m teaching you during your 90 days in Email List Academy:
Nail the Foundation
You’ll hit the ground running by learning WHY your email list is so important, developing your first lead magnet, creating a landing page, and engaging with your subscribers using my coveted Nurture Sequence.
Skyrocket Your List Growth
Hold onto your hat. It’s time to rev up your list-building engine and start skyrocketing your email list results. (But don’t worry – I guide you through it all, step by step.)
Master Engagement and Sales
Now that you’ve got the systems in place to build your list, let’s shift focus to boosting your email list and turning it into an automatic sales machine.
Let me highlight something for you.
Yep, you’re going to learn a LOT inside of ELA.
But here’s the thing… all of that material that you’re going to learn?
I’m not just throwing it at you and saying, “Here you go! Good luck piecing it all together!”
I’m giving it to you as a step-by-step WEEKLY SYSTEM.
Which means I’ve got the entire game plan for which tasks you should do, in what order, week-by-week and day-by-day. It’s the opposite of overwhelming. It’s meant to be EASY and totally foolproof.
And if you’re worried you can’t keep up with the 90-day schedule? No worries!
Once you join Email List Academy, you get lifetime access to all of the course materials – which means you can go at your own pace, or take a break and come back to it when you’re ready.
And when you do pick it back up, you’ll know exactly what your next step is.