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Jon Buchan – Charm Offensive Professional
Jon Buchan – Charm Offensive Professional
The Charm Offensive Professional Subscription is temporarily open for enrolment.
Who is it for?
It’s for freelancers, agency owners, sales professionals, copywriters, marketers, and anyone else who wishes to become more successful online.
If you’ve never sent a cold pitch or done a sales call in your life, Charm Offensive Professional is for you.
If you’ve got a few clients but rely on word of mouth to get new clients and want to be more proactive in your sales tactics, Charm Offensive Professional is for you.
If you’ve been going a while and want to take some ‘big leaps’ and take your business to the next level, Charm Offensive Professional is for you.
If you want to move from working with smaller clients to big brands or whoever your ‘dream clients’ are, Charm Offensive Professional is for you.
If you want to be able to get PR coverage for your business or for your clients, Charm Offensive Professional is for you.
If you want to add a new revenue stream where you sell your expertise at scale by building a profitable ‘tribe’ like Charm Offensive, Charm Offensive Professional is for you.
If you want to get promoted in your job and get a pay rise for doing some awesome work winning new clients or customers, Charm Offensive Professional is for you.
If you want to be part of an actively supportive community of other digital entrepreneurs, marketers, sales professionals, freelancers, developers, copywriters, UK-based VAs, cartoonists, magicians, and other assorted but talented weirdos,Charm Offensive Professional is for you.
The subscription comes complete with a private Professional Charmers Facebook Group where you can interact with other ambitious charmers, suggest new content to be created, and take part in our twice-weekly group mastermind sessions.
Let’s take a look what’s already in the vault.
What’s already included in your Charm Offensive Professional Subscription?
Courses & Trainings
Always Be Winning
The Original Unorthodox Lead Generation & Marketing Course
(Value: £1,999 & HUGELY SUCCESSFUL)
Always Be Winning puts you in a position where you are never worried about how you’re gonna find new clients.
You’re always going to have opportunities.
You can get in front of any type of business. It doesn’t matter if it’s a local business, an exciting and innovative start up, or even a global brand.
You can meet any type of person – even if they’re a journalist at a national publication, an industry expert you look up to, or the CEO of a gigantic corporation.
You will be able to open opportunities for yourself whenever you want – and when you’re able to do that, life gets really exciting.
I never thought I’d give this information away – which I guess is why I sold it instead.
Always Be Winning comes in 4 modules:
Your Pitch To The World
The first part is about crafting your story, your pitch and your offering.
It is not about building a website, growing a social media following, or building an email list. This course will show you how to succeed without needing those!
- Develop an offering that’s compelling and specific.
- Find out who your ideal clients are.
- Write the perfect story that endears you to your prospects.
- Craft a succinct one line pitch that will intrigue your prospects.
- Create a LinkedIn profile that gets attention and builds credibility and interest.
Disarm With Charm
- Find your ideal clients online and get their contact details.
- How to write compelling copy for your cold approaches through cold email, direct mail, and LinkedIn.
- This isn’t a generic, boring approach that gets ignored.
- I’ll show you how to do it the “Charm Offensive” way – an approach that cuts through the noise and gets your target customers to actually respond and want to talk to you.
- How to go the extra mile when you want to get the attention of your dream clients.
- How to manage the whole process so you build opportunities for yourself right now – and in the coming weeks, months, and years.
Build Your Influence Online
That’s the outbound stuff sorted, but you also want leads to come to you.
I’ll show you how to build your influence online using the same cold pitching tactics you use to generate leads.
- Find and invite yourself on podcasts that your clients listen to.
- How to find and convince journalists and other influencers to write about you.
- How to write content on social media that intrigues your audience and builds their interest in you over time.
- How to start a Facebook group around your area of expertise.
Conversations Into Cash
You’ve got a response, now what?
This set of training videos shows you how to follow up with interested prospects, the questions to ask before a sales call, during a call sales call, and how to create and send a proposal that has the best chance of winning the deal.
- How to impress prospects on sales calls and in sales meetings.
- What to research and ask before the call or meeting.
- How to open the call or meeting.
- What questions to ask.
- How to follow up after the call or meeting.
- How to create a proposal that stands out.
- How to send the perfect email that gives you the best chance of winning. How to really pull at all the stops, for when you want to win those dream clients.
Inspiring Influence – Tribe Building / Selling Your Expertise at Scale
Want to run your own tribe and sell your expertise at scale? This course takes you from how to decide what your tribe should be about, to growing it organically, to launching your first digital products.
There’s nothing wrong with selling your time, but time is finite. At a certain point, the only way to make more money is to charge more for your time.
Digital products are infinitely scalable. You can help more people by distilling your expertise down into digital products.
Your expertise can be sold many times over.
This course will show you how you how to add a new revenue stream to your existing business.
The Course Modules:
- Launch – Developing the theme/hook, creating your group & email list, creating your first lead magnet, creating your first posts & acquiring your first 100 members.
- Engage – Creating content that gets engagement, creating a community ‘feel’ and catering to the needs of your audience while still leading.
- Grow – Using growth hacking techniques, posting ethically in other ‘complementary’ groups, putting yourself out there, building relationships with other influencers, and building an engine of social proof.
- Sell – Asking your audience what they want, productising your expertise, developing your first products and launching your first course.
Have Your Way With Words – Learn How to Write Copy that Captivates and Charms
If you’d like to learn how to write more entertaining and captivating copy, Have Your Way With Words is for you. This includes my ‘humour writing’ template pack which includes templates and explainer videos for writing funny articles, emails, Facebook ads, satirical pieces, and social media content.
The course includes the following trainings:
- The Fundamentals Of Comedy – SURPRISE!!! This session introduces the key principles of comedy.
- Formulas That Produce Funny – This module goes into detail on all of the little clever tricks and nuances you can use in your copy to misdirect the reader and make them laugh out loud like a crazy person.
- Spice Up Your Copy – Not every sentence can be funny but every sentence can be an enjoyable read. This module covers rhetorical and stylistic devices for you to use to spice up copy that would have otherwise been relegated to a life of terminal blandness.
- Rhetorical Devices – There’s a reason we revere great speeches. We look at some of the rhetorical devices they use and how you can apply them to make your copy more profound and rememberable.
- Stylistic Tricks – Practice these and before you know it… BANG! You’ll be writing sickly sweet sentences that seduce anyone lucky enough to be reading them.
Have Your Way With Words comes with it’s own pack of templates with explainer videos:
- Articles That Amuse – “Please god, I don’t want to write another ‘7 top secrets’ article.” You don’t have to. Those days are over after this session.
- Strategic Satire – Got an opinion? Want to prove that other people on the Internet are wrong? This session will show you how to use satire to put those wrong people in their place in the smartest, smuggest, and most satisfying way possible.
- Cold Pitching That Doesn’t Absolutely Suck – Learn how to write to important strangers and have them respond with “Oh my god, I loved your email! We should be business friends. How do we work together?” instead of “NEVER EVER EMAIL ME AGAIN, YOU FILTHY MISCREANT!”
- Palatable Social Media Ads – Want to advertise on Facebook (or other social network)? Don’t want to become another one of those obnoxious douchebags that interrupt your newsfeed with their trite nonsense? This session is for you.
- Broadcast Emails That Don’t Make You Hate Yourself – Learn how to write disarming emails that sell without having to type sentences that make you think “Where did I go wrong in my life? I’m not the person I thought I was. I should just end it all right now.”
- Social Media Content That Sells Without Sleaze – Similar to writing broadcast emails but the platform is different. As such, the approach is a little different too.
- Social Media Content That Educates and Entertains – Teach people without boring them to death and find yourself on the receiving end of a delectable cocktail of likes, haha-reacts, and pleasant comments.
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