You may think you know what your market wants…or even more what they’re willing to buy.
But the fact is 99% of business owners get this wrong….mistakenly assuming they already “know” who their customers are.
That’s a fatal error.
And a costly one too… as it tricks you into positioning the wrong offers to the wrong people. So you waste time and money marketing to people who don’t want what you have.
It’s also an easily avoidable error.
Because when you master the powerful – and 100% essential skill -of market research it allows you to understand not just who your customer is but what they want and are willing to buy.
And the hard truth is only the market can tell you when you’re on to something.
In possession of that knowledge, you can translate it into every phase of your business from product creation to lead generation, email marketing and copywriting.
Without it, you’re flying blind, and it’s no wonder that you may be feeling overwhelmed completely.
If you are someone who struggles with: